A Global Brand Is a Brand Marketed Under the Same

question 179

Multiple Choice

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made only

• A) if required by government regulations in the host market.
• B) in its initial introduction into a market and only until the brand is have achieved a baseline awareness.
• C) when there are domestic competitors causing brand confusion.
• D) when necessary to better connect the brand to consumers in different markets.
• E) when there is a serious drop in market share.

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Definitions:

Ethnic Group

A society or populace comprised of members with similar cultural roots or lineage.

Split Labour Market

A theory explaining the division of the labor market into separate segments, often along racial or ethnic lines, leading to conflicts and disparities in wage and employment conditions.

Policy Measures

Actions, strategies, or laws undertaken by government or organizations to address specific issues or achieve targeted outcomes.

Canadian Mosaic

The concept of multiculturalism in Canada, where diverse cultural groups coexist and maintain their distinctiveness.