Relatives, Friends, and Social Networking Sites That the Consumer Trusts

question 217

Multiple Choice

Relatives, friends, and social networking sites that the consumer trusts are known as ________ sources of external information.

• A) relational
• B) marketer-dominated
• C) personal
• D) stakeholder
• E) public

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Definitions:

Self-Regulation

The ability of an individual or organization to regulate its actions and behaviors without external control, often to maintain ethical standards.

Conflicts of Interest

Situations in which a person's personal interest might interfere with their professional obligations or duties.

Sarbanes-Oxley Act

A U.S. law enacted in 2002 to protect investors by improving the accuracy and reliability of corporate disclosures, made in response to financial scandals.