Which Global Market Entry Strategy Involves Slightly More Risk Than

question 210

Multiple Choice

Which global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

• A) direct exporting
• B) licensing
• C) cooperative
• D) joint venture
• E) direct investment

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Definitions:

Financial Measures

A set of quantitative assessments that evaluate a company's financial performance and health, including profitability, liquidity, and solvency metrics.

Linkages

Connections or relationships between different factors, processes, or concepts that interact with or influence each other.

Normalisation

The process of adjusting financial or other measurable data to eliminate the effect of certain variables, making them comparable in a different context.

Competitive Benchmarking

A process where a company compares its products or services against those of its competitors to identify areas for improvement.