Global Companies Have Five Strategies for Matching Products and Their

question 111

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets. Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

• A) product extension
• B) product customization
• C) product adaptation
• D) product invention
• E) product integration

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Definitions:

Globalization

Globalization is the process of increased interconnectedness and interdependence among countries, mainly due to trade, investment, and technology.

Sustainability

Sustainability involves making decisions and taking action that are in the interests of protecting the natural world, with particular emphasis on preserving the capability of the environment to support human life and wellbeing.

Supply Chain

The system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.

Product Design

The process of creating a new product to be sold by a business to its customers, focusing on specifications, aesthetics, and usability.