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The decision-making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers is referred to as
Rattle Snake
A venomous snake, known for the characteristic rattle at the end of its tail, commonly found in the Americas.
Negative Affectivity
A tendency to experience aversive (intensely disliked) emotional states; predisposition to experience emotional stress that includes feelings of nervousness, tension, and worry.
Stress
An internal reaction to any force that threatens to disturb a person’s equilibrium; the internal reaction usually takes the form of emotional discomfort.
Hindrance Stressor
Factors that obstruct personal growth or job performance, causing stress and potentially reducing job satisfaction.
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