The Buying Situation Where an Organization Is a First-Time Buyer

question 71

Multiple Choice

The buying situation where an organization is a first-time buyer of the product or service is referred to as

• A) an initial buy.
• B) a new buy.
• C) a preliminary buy.
• D) a straight rebuy.
• E) a modified rebuy.

---

Definitions:

Behavior Category

A classification of actions or responses according to specific criteria or characteristics, often used in psychology and organizational studies to understand patterns of behavior.

Relationships

The connections or associations between individuals or entities based on bonds of friendship, family, work, or other social scripts.

Initiating Structure

A leadership behavior that involves setting up clear roles, guidelines, and tasks for a group or organization to achieve its goals.

Definite Standards

Clear and precise criteria or benchmarks that must be met or followed.