The Third Stage in the Consumer Purchase Decision Process Involves

question 48

Multiple Choice

The third stage in the consumer purchase decision process involves appraising brands in the consideration set based on the important criteria (both objective and subjective) identified during the information search step. What is this stage called?

• A) postpurchase behavior
• B) alternative evaluation
• C) purchase decision
• D) problem recognition
• E) information search

---

Definitions:

Recall

is a measure of memory in which a person must retrieve information learned earlier, as on a fill-in-the-blank test.

Godden And Baddeley

Psychologists known for their study on context-dependent memory, demonstrating how the environment where learning occurs can affect recall.

Visual Imagery

The mental visualization of scenes, objects, or events without their physical presence.

Mnemonics

Strategies to facilitate retention and later retrieval of information.