Which of the Following Is a Concept from Behavioral Learning

question 49

Multiple Choice

Which of the following is a concept from behavioral learning theory that marketers use?

• A) selective comprehension
• B) selective retention
• C) stimulus generalization
• D) cognitive dissonance
• E) routine problem solving

---

Definitions:

Research Plan

A detailed outline of the objectives, methodologies, timeline, and resources required for conducting a research project.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including about potential customers and competitors.

Exploratory Research

A method in research used to investigate a problem that is not clearly defined by gathering preliminary information that will help to define issues and suggest hypotheses.

Causal Research

A form of market research that seeks to determine the cause-and-effect relationships between variables, often through experiments or observational studies.