There Are Five Stages in the Consumer Purchase Decision Process

question 324

Multiple Choice

There are five stages in the consumer purchase decision process. The last stage is

• A) information search.
• B) purchase decision.
• C) alternative evaluation.
• D) postpurchase behavior.
• E) problem resolution.

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Definitions:

Obtaining

The act of acquiring or getting something through effort or request.

VLOOKUP

A function in spreadsheet programs that searches for a value in the first column of a table and returns a value in the same row from a specified column.

Table Range

The difference between the highest and lowest values in a table, often used in data analysis to understand the variability within the data.

AVERAGE

AVERAGE refers to the mathematical mean, which is the sum of a list of numbers divided by the count of numbers in the list.