When Clorox Uses the Good Housekeeping Seal for Its Fresh

question 325

Multiple Choice

When Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter, its strategy is to reduce a consumer's ________ and encourage purchases.

• A) consumer angst
• B) cognitive dissonance
• C) perceived risk
• D) purchase anxiety
• E) consumer cynicism

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Definitions:

Hypothetical Basis

A theoretical foundation or scenario used for analysis or argument, often constructed to explore possibilities or outcomes.

Disclosure

Disclosure is the act of making new or vital information known, particularly facts that could influence decisions in a financial, legal, or personal context.

Franchise

A licensing arrangement where a franchisor allows a franchisee to use its business model, brand, and rights to sell its products or services.

Retail Beverage

Refers to drinks, including alcoholic and non-alcoholic, that are sold directly to consumers through retail outlets.