In Marketing, Advertisements or Salespeople Can Activate a Consumer's Purchase

question 285

Multiple Choice

In marketing, advertisements or salespeople can activate a consumer's purchase decision process by

• A) creating a sense of irony or amusement.
• B) manipulating a customer's want into a need.
• C) promising product attributes that exceed the actual product potential.
• D) showing the shortcomings of competing (or currently owned) products.
• E) shifting the consumer's focus from internal search to external search.

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Definitions:

High Speed Internet

High speed internet refers to broadband internet service that provides high data rate access to the internet, facilitating faster browsing, streaming, and downloading.

Cable Television

A system for delivering television programming to paying subscribers via radio frequency signals transmitted through coaxial cables or digital light pulses.

Oligopolists

Companies or entities that dominate an oligopoly, controlling significant market share and influencing prices and competition.

Unenforceable Contracts

Contracts that cannot be executed or enforced by law due to lack of essential legal requirements.