In the Organizational Buying Process, Heavy Emphasis Is Placed on Which

question 35

Multiple Choice

In the organizational buying process, heavy emphasis is placed on which product or service characteristics?

• A) delivery time, technical assistance, and postsale service
• B) low price, buyer incentives, and extended contracts
• C) buyer incentives, technical assistance, and exclusive contracts
• D) quantity discounts, delivery time, and exclusive contracts
• E) low price, buyer incentives, and postsale service

---

Definitions:

Extra Hours

Additional time worked beyond the standard or scheduled working hours.

Family

A social unit consisting of parents and their children, considered as a group, whether dwelling together or not; often extends to include relatives.

Customer Service

Assistance and advice provided by a company to those people who buy or use its products or services.

Frontline Employees

Workers who directly interact with customers, representing the face of the company and playing a critical role in customer service.