Sources of External Information That Originate with the Sellers of Products

question 33

Multiple Choice

Sources of external information that originate with the sellers of products and services and include advertising, company websites, salespeople, and point-of-purchase displays in stores are referred to as

• A) relational sources.
• B) public sources.
• C) personal sources.
• D) stakeholder sources.
• E) marketer-dominated sources.

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Definitions:

Demand Change

Variations in the quantity of a product that consumers are willing and able to purchase at various price levels over a period.

First Class

Describes the highest quality or most expensive service, accommodation, or means of transportation available.

Miles Traveled

A measure of distance covered, often used in the context of transportation, commuting, or travel.

Perfect Complements

Goods that are always used together in fixed proportions, where the increase in consumption of one good leads to an equal increase in the consumption of the other.