A Consideration Set Refers to

question 149

Multiple Choice

A consideration set refers to

• A) the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
• B) the group of generic brands that a consumer would reluctantly consider acceptable.
• C) the group of brands of which a consumer is aware.
• D) all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class.
• E) those product alternatives a consumer has considered, including those deemed unacceptable.

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Definitions:

Anxiety-Triggering Situations

Scenarios or contexts that elicit or increase feelings of anxiety in individuals.

Free Association

A psychoanalytic technique where a patient says whatever comes to mind without censorship as a way to explore the unconscious mind.

Progressive Relaxation

A technique involving the tightening and then relaxing of different muscle groups to reduce stress and achieve physical and mental relaxation.

Muscle Group

A collection of muscles in the body that work together to generate movement in a specific part of the body or accomplish a particular physical task.