Evaluative Criteria Refer to

question 351

Multiple Choice

Evaluative criteria refer to

• A) the objective and subjective attributes of a brand consumers use to compare different products and brands.
• B) those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
• C) those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
• D) the attributes of a product that a manufacturer wishes to promote to a specific target market.
• E) a list of required product attributes from which a customer will not waver regardless of additional incentives.

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Definitions:

Biological Constraint

Factors inherent to the biological makeup of organisms that limit or shape learning and behavior.

Long-Term Potentiation (LTP)

A long-lasting increase in a neuron’s response to specific inputs, caused by repeated stimulation.

Presynaptic Neuron

The neuron that sends a signal to a neighboring neuron across the synapse, initiating neurotransmitter release.

Postsynaptic Neuron

Refers to the neuron that receives a signal (neurotransmitter) at a synapse from another neuron.