Charlie Was Standing Outside His Classroom Talking on the Phone

question 174

Multiple Choice

Charlie was standing outside his classroom talking on the phone when a friend heard him say, "Thank you for taking my call so quickly. I'd like to order the 64-gigabyte iPad Pro. I'll pick it up today at the Southdale Apple Store. Can I use the easy pay plan?" Charlie was in which stage of the consumer purchase decision process?

• A) problem recognition
• B) alternative evaluation
• C) information search
• D) purchase decision
• E) postpurchase evaluation

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Definitions:

Big Data

Very large data sets that are analyzed to reveal patterns, trends, and associations.

Neural Learning

An aspect of artificial intelligence that involves creating algorithms modeled after the human brain to improve computer learning and decision-making processes.