Firms Such as GM and Frito-Lay Have Learned Which of the Following

question 124

Multiple Choice

Firms such as GM and Frito-Lay have learned which of the following marketing lessons?

• A) It is a lot easier to find new customers than to retain existing ones.
• B) According to research, it is equally costly to acquire new customers and retain existing ones.
• C) Existing customers do not spend as much as new customers since the former like the old products rather than the new ones new customers like.
• D) The buying experience, customer satisfaction, and customer retention can increase a firm's profits.
• E) Unless a marketing promotion to retain customer loyalty can increase market share by at least 5 percent, it is not worth the expenditure.

Appreciate the role of social and cultural influences on attitude-behavior consistency.

Identify strategies for predicting and improving attitude-behavior consistency.

Understand the theory of planned behavior and its components.

Recognize the impact of external influences on personal decisions and behaviors.

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Definitions:

Genuine Deliberations

Authentic and sincere discussions aimed at reaching a thoughtful decision.

Understanding

The ability to grasp the meaning, significance, or nature of something, including situations, information, or concepts.

Disability

A condition that limits a person's movements, senses, or activities, and may impact their full participation in society.

Morally

Pertaining to principles of right and wrong in behavior; ethically.