Scanning Your Memory for Previous Experiences with Products or Brands

question 123

Multiple Choice

Scanning your memory for previous experiences with products or brands is called

• A) problem recognition.
• B) alternative evaluation.
• C) cognitive dissonance.
• D) internal search.
• E) external search.

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Definitions:

Nagging

Persistent and repetitive asking or demanding, often perceived as annoying or bothersome.

Positive Punishment

A concept in behaviorism where an undesirable behavior is followed by an unfavorable outcome or stimulus, with the intention of decreasing that behavior.

Negative Reinforcement

A behavioral principle where the removal of an unpleasant stimulus strengthens a behavior or increases its likelihood of being repeated.

Nagging

Persistently annoying or finding fault with someone, often to persuade them to do something.