There Are Five Stages in the Consumer Purchase Decision Process

question 324

Multiple Choice

There are five stages in the consumer purchase decision process. The last stage is

• A) information search.
• B) purchase decision.
• C) alternative evaluation.
• D) postpurchase behavior.
• E) problem resolution.

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Definitions:

Neglected

Overlooked or given insufficient attention, often leading to a lack of care or maintenance.

Global Market

The international trading environment where businesses operate, sell, and compete across national boundaries.

Significant Amount

A quantity or figure that is large enough to be notable or have a considerable impact in a given context.

Resources

Assets, capabilities, processes, information, and knowledge that an organization controls and utilizes to achieve its goals and objectives.