Which of the Following Is More Essential as a Strategy

question 180

Multiple Choice

Which of the following is more essential as a strategy for a low-involvement offering than a high-involvement one?

• A) Use personal selling to provide consumers with information.
• B) Use social media to create online experiences for the brand.
• C) Avoid stockout situations so that buyers don't substitute a competing brand.
• D) Optimize Internet search engines such as Google to assist buyers during information search.
• E) Run ads to provide consumers with information.

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Definitions:

Dominant

Holding a position of power, influence, or control in a particular society, culture, or group.

Whiteness

A socio-political concept referring to the social, economic, and political advantages that come with being identified as white in many societies.

Multiracial

Describing individuals or groups composed of or relating to people from more than one racial background.

Phenotype

The visible traits or features of an organism, influenced by its genetic configuration as well as environmental factors.