Tracy Stopped by a Vending Machine at 10:00 A

question 179

Multiple Choice

Tracy stopped by a vending machine at 10:00 a.m. Even though she wanted to get a soda, she thought it was too early for that and chose a bottled juice instead. This purchase is an example of which situational influence?

• A) purchase task
• B) social surroundings
• C) physical surroundings
• D) temporal effects
• E) antecedent states

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Definitions:

Marginal Utility

It describes the additional satisfaction or utility that a consumer receives from consuming one more unit of a good or service.

Total Utility

The overall satisfaction or benefit received by consuming a product or service.

Marginal Utility

The additional satisfaction a consumer gains from consuming one more unit of a good or service.

Marginal Utility

The additional satisfaction or benefit (utility) that a consumer derives from acquiring or consuming one more unit of a good or service.