Prexa Was Offended by the Brand Name of a New

question 154

Multiple Choice

Prexa was offended by the brand name of a new product for women. She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer toward women in general. Although this may simply be the result of ________ because Prexa is a women's rights advocate, if other women interpreted the name choice the same way, it is likely this product would fail.

• A) selective retention
• B) selective comprehension
• C) selective exposure
• D) selective analysis
• E) stimulus discrimination