An Ad for Colgate Visible White Shows Someone Using the Brand

question 105

Multiple Choice

An ad for Colgate Visible White shows someone using the brand and getting whiter teeth. This is an example of

• A) using a behavioral learning technique.
• B) reducing perceived risk.
• C) creating stimulus generalization.
• D) using a cognitive learning technique.
• E) using an attitudinal learning technique.

---

Definitions:

Trompenaars' Cultural Framework

A model that categorizes cultures based on their responses to seven dimensions of human relationships and interaction.

Global Organisational Learning

The process through which international entities adapt and evolve by acquiring, sharing, and integrating knowledge across cultures and borders.

Cultural Variables

Elements that differentiate cultures from one another, influencing communication and interaction, such as language, values, and social norms.

Multinational Corporation

A large company that operates and has assets in more than one country, often managing production or delivering services in various international locations.