A Favorable Attitude Toward and Consistent Purchase of a Single

question 112

Multiple Choice

A favorable attitude toward and consistent purchase of a single brand over time is referred to as

• A) stimulus generalization.
• B) attitudinal discrimination.
• C) brand loyalty.
• D) behavioral preference.
• E) consumer allegiance.

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Definitions:

Collision Theory

A theory that explains how chemical reactions occur and why rates of reactions vary for different reactions.

Forward Reaction

A chemical reaction where reactants convert into products, typically highlighted in a chemistry equilibrium context.

Energy of Activation

The minimum quantity of energy that the reacting species must possess in order to undergo a specified chemical reaction.

Equilibrium Reaction

A chemical reaction where the rates of the forward and reverse reactions are equal, leading to a constant concentration of reactants and products.