A Consumer's Subjective Perception of How a Product or Brand

question 262

Multiple Choice

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as

• A) values.
• B) attitudes.
• C) beliefs.
• D) predispositions.
• E) opinions.

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Definitions:

Individual Choices

Decisions made by a person based on personal preference, values, and circumstances, affecting their life and actions.

Technological Innovations

The introduction of new technologies or methods that significantly improve products, processes, or services, often driving economic growth and societal change.

Macro-Level Perspective

A social science perspective that focuses on large-scale patterns and processes that characterize society as a whole.

Constraints

Factors or conditions that limit or restrict choices, actions, or outcomes within a given context or system.