KFC Has Created Many Offerings for Its Menus in China

question 48

Multiple Choice

KFC has created many offerings for its menus in China to appeal to local tastes, including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce. This is an example of which type of global marketing product and promotion strategy?

• A) product extension
• B) product customization
• C) product adaptation
• D) product invention
• E) product integration

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Definitions:

Follower Identification

The extent to which followers see themselves as being similar to, and aligned with, their leaders and the group.

Lowers Optimism

A state or condition where an individual's hopeful outlook or expectations about the future are diminished or reduced.

Transformational Leadership Model

A leadership approach that causes change in individuals and social systems, emphasizing vision, inspiration, challenge, and personal development.

Inspirational Motivation

The aspect of leadership that involves inspiring and motivating followers to achieve higher levels of performance through a compelling vision of the future.