Most People Already Know That Tums, a Popular Antacid, Contains

question 44

Multiple Choice

Most people already know that Tums, a popular antacid, contains calcium. Today, ads for Tums stress both the fact that it can be used as a calcium supplement and the health benefits of calcium. The new promotion involves changing consumers' attitudes toward Tums by

• A) changing beliefs about the extent to which Tums has a specific attribute.
• B) changing the perceived importance of a specific attribute.
• C) adding a new attribute.
• D) reducing the perceived risk.
• E) providing stimulus generalization to prospective buyers.

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Definitions:

Cognitive

Pertaining to the mental actions or processes of acquiring knowledge and understanding through thought, experience, and the senses.

Theoretical Understanding

Comprehension based on principles and theories rather than practical application or experience.

Practical Understanding

Practical understanding refers to knowledge that is not just theoretical but also includes the ability to apply information or skills in real-world situations.

Community Partnerships

Collaborative relationships between organizations and the local community designed to achieve common goals and address community needs.