The VALS Framework Segments Consumers Based on

question 145

Multiple Choice

The VALS framework segments consumers based on

• A) their primary motivation for buying products and their resources.
• B) their demographics.
• C) their product usage, age, and gender.
• D) where they live.
• E) their media usage and their demographics.

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Definitions:

High Price

A situation where goods or services are offered at a cost that is significantly above the average or expected price range.

Premium

A premium refers to the additional amount above the normal cost or nominal value of a product, service, or insurance coverage, often indicating a higher quality or level of service.

Global Market Segmentation

The process of dividing the worldwide market into distinct subsets of consumers with common needs or characteristics for targeted marketing.

Product Offerings

The various products and services a company makes available to customers.