Reference Groups Refer to

question 265

Multiple Choice

Reference groups refer to

• A) the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, and behaviors.
• B) individuals who exert direct or indirect social influence over others.
• C) people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
• D) those buyers who, through the size of their purchases, affect where marketing dollars will be spent.
• E) those with whom a person does not wish to be a member of or identified.

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Definitions:

Elaboration Likelihood Model

A theory explaining different ways of processing stimuli, why they are used, and their outcomes on attitude change.

Attractive Celebrities

Famous individuals who are widely recognized and considered appealing or desirable in appearance.

Emotional Attacks

Intense episodes of emotional distress, often featuring overwhelming feelings of anxiety, sadness, or anger, not recognized as a formal medical term.

Elaboration Likelihood Model

A theory in social psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.