In the VALS Framework, Consumers Motivated by Achievement Look for Products

question 139

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or a group to which they aspire. A segment of the achievement-motivated groups, known as ________, have low resources and live in the moment. Although they would like to better their lives, they have difficulty doing so.

• A) Strivers
• B) Experiencers
• C) Believers
• D) Makers
• E) Survivors

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Definitions:

Misleading

Describing information or representations that give a wrong idea or impression, potentially leading to misunderstandings or incorrect conclusions.

Biased

Showing an unjustifiable favor towards something or someone based on personal opinion rather than facts.

Intellectual Property Rights

Legal rights granted to creators and owners over their inventions, works, symbols, and names, for a certain period of time.

Artist's

Related to or characteristic of an artist, including aspects of creativity, style, or artwork.