In the VALS Framework, Each Consumer Segment Exhibits Unique Media

question 140

Multiple Choice

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?

• A) Strivers
• B) Experiencers
• C) Believers
• D) Survivors
• E) Makers

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Definitions:

High Energy Level

A state of having a great amount of physical or mental vitality.

Internal Locus

Refers to the belief that individuals control their own destiny and outcomes through their actions and efforts.

High Need

A strong requirement or desire for something, often essential for an individual's well-being or the successful operation of an organization.

Flexibility

The ability of an organization or individual to adapt to changes, challenges, or new requirements with ease.