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In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?
Sleepwalking
A disorder occurring during deep sleep that results in walking or performing other complex behaviors while not fully awake.
Cold Sweats
A physiological condition characterized by sweating without the presence of heat or exertion, often as a result of stress, fear, or illness.
Personality Disorders
These are a group of mental health conditions characterized by enduring maladaptive patterns of behavior, cognition, and inner experience.
Behaviours
The actions or reactions of an individual, in response to external or internal stimuli, observable by oneself or others.
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