In the VALS Framework, Consumers Can Have Abundant or Minimal

question 52

Multiple Choice

In the VALS framework, consumers can have abundant or minimal psychological, physical, and material resources. One segment with minimal resources, known as ________, are the quiet rank and file focused on meeting basic needs. They are analog not digital.

• A) Thinkers
• B) Innovators
• C) Makers
• D) Survivors
• E) Strivers

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Definitions:

Authoritarian

A governing or leadership style characterized by strong, central control and little personal freedom.

Asian-American

A term referring to Americans of Asian descent, highlighting the diverse ethnic groups from the Asian continent that contribute to the American population.

Neglectful

A type of behavior or attitude characterized by a lack of attention, care, or concern towards something or someone.

Expression of Anger

The ways in which an individual exhibits or communicates feelings of annoyance, frustration, or rage.