The VALS Framework Segments Consumers Based on

question 145

Multiple Choice

The VALS framework segments consumers based on

• A) their primary motivation for buying products and their resources.
• B) their demographics.
• C) their product usage, age, and gender.
• D) where they live.
• E) their media usage and their demographics.

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Definitions:

Net Working Capital

It calculates the short-term liquidity of a company, highlighting the funds available to run its day-to-day operations.

Net Working Capital

The variance between current assets and liabilities within a corporation.

Capital Gains

The profit from the sale of an asset such as stocks, bonds, or real estate that exceeds its purchase price.

Marginal Tax Rates

The rate at which the last dollar of income is taxed, indicating the impact of an additional dollar of income on tax liability.