An Opinion Leader Is an Individual

question 213

Multiple Choice

An opinion leader is an individual

• A) within an organization who influences decision making.
• B) who is able to use moral persuasion to get others to comply with the latest trends.
• C) in an organization who encourages other paid individuals to forward marketer-initiated messages to others via email, social networking, websites, and blogs.
• D) who exerts direct or indirect social influence over others.
• E) who is able and willing to cut red tape and move an organization's marketing program forward.

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Definitions:

Marketing Research Process

A systematic approach that involves identifying a problem, developing a research plan, collecting and analyzing data, and then interpreting that data to make informed marketing decisions.

Data Collection

The process of gathering and measuring information on targeted variables in an established systematic fashion, which then enables one to answer relevant questions and evaluate outcomes.

Machine Learning

A field of artificial intelligence that enables computers to learn from and make predictions or decisions based on data.

Predictive Modeling

A technique in analytics that utilizes historical data to forecast future outcomes, trends, or behaviors.