In Terms of Consumer Behavior, Involvement Refers to

question 214

Multiple Choice

In terms of consumer behavior, involvement refers to

• A) the external influences that affect a consumer's purchase.
• B) the personal, social, and economic significance of the purchase to the consumer.
• C) the level of difficulty involved in making a purchase.
• D) the total number of people involved in the actual exchange process.
• E) the time, energy, and personal investment that will be required to use a product.