Your Company Is Introducing a New Line of Activewear for Teenagers

question 92

Multiple Choice

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private showing of the line. This group consists of ________ for activewear clothing.

• A) lifestyle makers
• B) aspirational people
• C) autonomous leaders
• D) opinion leaders
• E) joint decision makers

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Definitions:

Social Desirability

A tendency of respondents to answer questions in a manner that will be viewed favorably by others, often leading to overreporting of "good" behavior or underreporting of "bad" behavior.

Reactivity

The degree to which the process of measurement itself affects the measurement and the subject's behavior.

Social Desirability

The tendency of respondents to answer questions in a manner that will be viewed favorably by others, which can bias survey and research results.

Selection Bias

A distortion in statistical analysis resulting from the method of collecting samples, where the sample obtained is not representative of the population intended to be analyzed.