When Citizen, a Watch Company, Uses a Spokesperson Such as Singer

question 79

Multiple Choice

When Citizen, a watch company, uses a spokesperson such as singer Kelly Clarkson to promote its watches, it believes she is a(n) ________ who can influence the purchase decision of its target market.

• A) opinion leader
• B) product champion
• C) innovator
• D) BzzAgent
• E) rainmaker

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Definitions:

Suicide

The deliberate action of taking one's own life.

Hopelessness

A state of despair characterized by a perceived lack of possibility or ability to achieve desired outcomes.

Electroconvulsive Therapy

A medical treatment involving electrical stimulation of the brain under anesthesia, typically used for severe depression.

Repetitive Transcranial Magnetic Stimulation

A non-invasive procedure that uses magnetic fields to stimulate nerve cells in the brain to treat depression and other conditions.