Which of the Following Statements About the VALS Framework Is

question 80

Multiple Choice

Which of the following statements about the VALS framework is false?

• A) Consumers are inspired by one of three primary motivations: ideals, achievement, and self-expression.
• B) Consumers are motivated to buy products and services and seek experiences that give shape, substance, and satisfaction to their lives.
• C) The VALS framework seeks to explain why and how consumers make purchase decisions.
• D) The VALS framework identifies eight consumer segments.
• E) A consumer's gender and age have the most substantial effect on placement within a VALS consumer segment.

---

Definitions:

Emissions

The act of releasing substances, especially gases or radiation, into the environment as a byproduct of activities like manufacturing or driving.

Emissions Fee

Charge levied on each unit of a firm’s emissions.

Optimum Level

The most favorable point or degree at which the efficiency or effectiveness of a function or system is maximized.

MSB Curve

The Marginal Social Benefit curve, representing the additional benefit to society as a whole from consuming one more unit of a good.