Febreze Is an Odor-Controlling Spray That Is Manufactured by Procter

question 304

Multiple Choice

Febreze is an odor-controlling spray that is manufactured by Procter & Gamble. When Febreze was introduced, a few people in an Internet chat room stated that the product was harmful to house pets. Though untrue, the rumor spread. This is an example of

• A) negative word of mouth.
• B) a lack of back translation.
• C) propaganda.
• D) consumer ethnocentrism.
• E) poor opinion leadership.

---

Definitions:

Niches

The roles or positions of an organism within its environment, encompassing all the factors necessary for its survival, reproduction, and interactions with other creatures.

Individual Species

A distinct category of organisms that share similar genetic, morphological, and behavioral traits, capable of interbreeding to produce fertile offspring.

Ecosystems

Complex systems of living organisms and their physical environment, interacting as a functional unit.

Independent Existence

The state of being self-sufficient and not reliant on other entities or factors for survival or function.