Sources of External Information That Originate with the Sellers of Products

question 33

Multiple Choice

Sources of external information that originate with the sellers of products and services and include advertising, company websites, salespeople, and point-of-purchase displays in stores are referred to as

• A) relational sources.
• B) public sources.
• C) personal sources.
• D) stakeholder sources.
• E) marketer-dominated sources.

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Definitions:

Mechanistic Structure

An organizational design that is highly structured and formalized, characterized by clear hierarchies, rigid divisions of labor, and centralized decision making.

Specialized Tasks

Specific, narrowly defined job tasks assigned to individuals or groups, designed to increase efficiency and proficiency by focusing on a particular aspect of work.

Hierarchy Authority

A system of organization where power and decision-making responsibilities are clearly outlined and ranked.

Information-processing Technologies

Technologies utilized to gather, process, store, and disseminate information.