Customer Satisfaction Is an Important Focus for Marketers Because

question 322

Multiple Choice

Customer satisfaction is an important focus for marketers because

• A) marketing research is an expensive proposition; the fewer times it needs to be done, the better off the company is.
• B) the financial value of a satisfied, loyal customer over time can be significant.
• C) consumers are unable to assess it by themselves.
• D) attracting new customers is easier than keeping old ones.
• E) a 50 percent increase in customer retention can increase a company's profits by 5 percent.

---

Definitions:

Title VII

A section of the Civil Rights Act of 1964 prohibiting employment discrimination based on race, color, religion, sex, or national origin.

Disability Discrimination

Unfair treatment of individuals because of their disabilities, prohibited under laws such as the Americans with Disabilities Act.

Federal And State Laws

Legal statutes established by national and regional governments to regulate behavior, enforce order, and protect the rights and freedoms of individuals within their jurisdiction.

State Laws

Laws that are enacted and enforced by individual U.S. states, which can vary from state to state, governing a wide range of activities and behaviors.