An Acura Automobile Ad Is Headlined by a Quote from Henry

question 306

Multiple Choice

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumers' ________ needs in the Maslow hierarchy of needs.

• A) physiological
• B) personal
• C) psychological
• D) social
• E) self-actualization

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