________ Often Occurs in the Postpurchase Stage of the Consumer

question 87

Multiple Choice

________ often occurs in the postpurchase stage of the consumer decision process, when consumers notice and read advertisements for the brand they just bought as evidence to support their decision.

• A) Selective retention
• B) Selective comprehension
• C) Selective exposure
• D) Selective perception
• E) Stimulus discrimination

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Definitions:

Extrinsic Motivators

Those motivators that come from outside sources, such as money and fame.

Cognitive Dissonance

The emotional state that results from acting in ways that contradict one’s beliefs or other actions.

High IQ

A measurement indicating that an individual has cognitive abilities or intelligence significantly above the average for their age group.

Divergent Thinking

A cognitive strategy or methodology designed to foster innovative ideas by examining a wide range of possible solutions.