The Process of Seeing or Hearing Messages Without Being Aware

question 131

Multiple Choice

The process of seeing or hearing messages without being aware of them is called

• A) selective retention.
• B) subliminal perception.
• C) selective perception.
• D) selective attention.
• E) indifference.

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Definitions:

Needs And Wants

Fundamental psychological or physical requirements (needs) versus desires or aspirations (wants) that motivate consumer behavior.

Competition Intensity

The extent of rivalry among firms within a market, often influencing pricing, product development, and marketing strategies.

Segment

A distinct group of consumers within a broader market, identified by shared characteristics or needs, targeted by businesses.

Marketers

Professionals involved in creating and promoting products or services to meet consumer needs and generate profit for companies.