Global Companies Have Five Strategies for Matching Products and Their

question 93

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets. The strategy of selling virtually the same product in other countries is referred to as

• A) product adaptation.
• B) product invention.
• C) brand adaptation.
• D) product extension.
• E) product integration.

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Definitions:

Helping Process

The series of steps or actions taken by a helper (such as a counselor, mentor, or support worker) aimed at providing aid or support to someone in need.

Follow-up Sessions

Scheduled meetings or encounters that occur after an initial appointment or event to review progress, discuss any new developments, and plan future actions.

Rituals

Formalized sequences of actions or activities conducted on specific occasions, often with symbolic meaning or significance.

Maintenance Strategies

Approaches used to sustain or improve the quality and stability of something, such as a relationship or a mechanical system.