Elsa Contends That She Can Taste the Difference Between Fat-Free

question 56

Multiple Choice

Elsa contends that she can taste the difference between fat-free cheeses and those with regular fat content. Elsa is exhibiting

• A) cognitive dissonance.
• B) selective retention.
• C) stimulus discrimination.
• D) selective comprehension.
• E) stimulus generalization.

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Definitions:

Promotional Activities

Marketing efforts aimed at increasing awareness and sales of a product or service, often through advertising, discounts, or public relations campaigns.

Sales Orders

Sales orders are formal documents issued by a buyer to a seller specifying the products, quantities, and agreed prices for products or services the seller will provide.

Order Getters

Sales personnel whose primary responsibilities involve actively seeking out, engaging, and securing new clients or orders for company products or services.

Product Knowledge

The understanding and information a person has about a product’s features, benefits, and use, which can influence the effectiveness of sales and customer service.