Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 46

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands. One of these is

• A) reinforcing the consumer's sense of self-confidence in making wise purchase decisions.
• B) actively educating consumers about the product's competitive advantages.
• C) refocusing a consumer's attention from one attribute to another.
• D) changing the perceived importance of attributes.
• E) denigrating the attributes of competitors' products.

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Definitions:

Nominal Data

Data categorized into discrete groups or categories without any inherent order or ranking.

Biological Sex

Biological sex refers to the physical and physiological characteristics, such as chromosomes, hormone levels, and reproductive/sexual anatomy, that are typically used to classify individuals as male, female, or intersex.

Ordinal Data

A type of data which relates to quantities that have a natural order, but the intervals between values cannot be presumed to be equal.

Consistent Distance

The uniform spacing or gap maintained between objects or points over a period or within a particular context.