Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 46

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands. One of these is

• A) reinforcing the consumer's sense of self-confidence in making wise purchase decisions.
• B) actively educating consumers about the product's competitive advantages.
• C) refocusing a consumer's attention from one attribute to another.
• D) changing the perceived importance of attributes.
• E) denigrating the attributes of competitors' products.

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Definitions:

Mycorrhizal Fungi

Fungi that form symbiotic associations with plant roots, aiding in nutrient absorption while receiving carbohydrates in return.

Parasitic Relationship

A type of interaction between species where the parasite benefits at the expense of the host, often causing harm.

Prop Roots

Thickened roots that grow above ground from the lower part of a stem, providing additional support to plants, typically seen in species like mangroves and corn.

Monocots

A group of flowering plants (monocotyledons) with a single seed leaf, including grasses, lilies, and orchids, characterized by various structural features such as parallel leaf venation.