In the VALS Framework, Each Consumer Segment Exhibits Unique Media

question 140

Multiple Choice

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?

• A) Strivers
• B) Experiencers
• C) Believers
• D) Survivors
• E) Makers

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Definitions:

Decision Model

A mathematical or conceptual framework used to help make decisions, often by evaluating different alternatives and their potential outcomes.

Spreadsheet

A digital document made up of rows and columns forming cells, used for organizing, analyzing, and storing data in tabular form.

Slack

In optimization, slack refers to the difference between the resources available and the resources used, indicating unused capacity or flexibility.