A Consumer's Purchases Are Often Influenced by the Views, Opinions

question 253

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Which of the following is an aspect of this personal influence?

• A) parental guidance
• B) peer pressure
• C) word-of-mouth
• D) government regulation
• E) psychographics

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Definitions:

Uncaring

Showing a lack of concern, empathy, or attention towards others; often perceived as indifferent or neglectful behavior.

Invasion of Personal Space

The encroachment upon the physical area immediately surrounding an individual, leading to discomfort or distress.

Liver Cancer

A disease characterized by the malignant growth of cells in the liver, one of the major organs responsible for filtering toxins from the blood.

Verbal Communication

The use of spoken words to convey messages, ideas, or feelings to others.