In the VALS Framework, Consumers Motivated by Achievement Look for Products

question 139

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or a group to which they aspire. A segment of the achievement-motivated groups, known as ________, have low resources and live in the moment. Although they would like to better their lives, they have difficulty doing so.

• A) Strivers
• B) Experiencers
• C) Believers
• D) Makers
• E) Survivors

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Definitions:

Urinary Catheter

A tube inserted into the bladder to provide a continuous flow of urine, used when patients cannot urinate by themselves.

Clostridium Difficile

A bacterium that can cause symptoms ranging from diarrhea to life-threatening inflammation of the colon.

Scientific Method

A systematic process for experimentation that is used to explore observations and answer questions.

Hand Hygiene

The practice of cleaning hands to prevent the spread of germs and infections, typically by washing with soap and water or using hand sanitizer.